Launch with clarity, care, and confidence.
Launching something new: a course, a campaign, a service can feel exciting… and overwhelming. The Lead Role is your calm, strategic space to plan, write, and roll out a launch that feels purposeful and human from start to finish.
Together, we’ll map out your story, shape your messaging, and create everything you need to launch smoothly, without the stress. You’ll have a clear narrative, emails and pages that sound like you, and a plan that guides you through every stage.
This isn’t about manufactured hype or high-pressure tactics. It’s about connection. Communicating what you’ve built in a way that feels natural, aligned, and true to your values.
What’s included?
Strategy session to define your goals and audience
Lead magnet concept and copy (or an audit of your existing one)
5-email launch sequence from pre-launch to close
2 landing pages (lead magnet + sales)
Social prompts to amplify your message
Post-launch reflection and learnings
We’ll move at a steady pace, working in partnership, keeping your mission at the heart of every message. When it’s done, you’ll not only have your launch content ready to go but a process you can reuse time and again.