Let’s talk about branding your newsletter

When it comes to sending email newsletters, one thing that is super important is keeping things on brand!

So as well as making sure the content of your emails is engaging, remember that your unique branding needs to be in the mix too! And here's why...

💌 Consistency

"Consistency" is a very commonly used word in the biz world, but in this context, being consistent with your branding means using the same fonts/colours/language across all of your marketing, not just on social media, for example. Your audience will know exactly what to expect as soon as they see your name in their inbox!

💌 People know it's you!

Leading on from the first point, keeping things on brand means that you will become instantly recognisable for your dream clients. People will know it's you instantly and that's what builds that all important know, like, trust!

💌 Branding isn't all about colours and fonts though...

It's not just about how your brand looks, but it's about how your brand feels. What words do you use when talking about things? What values do you stand for? Remember to keep your newsletter branding in line with how you speak and what you discuss on your other marketing platforms.

Is this an area that you struggle with in your emails? If you finally want to start sending amazing emails that look and sound like you, get in touch and let's get your newsletters sent!