How to write captivating captions on Instagram

If you're reading this, I'm going to guess that you're someone who uses Instagram for your marketing!

But as much as Instagram can be an amazing tool for marketing you and your business, I know that it can also be a struggle at times too, particularly if you’re not confident in your writing.

Here are a few tips I have on how to write incredible captions for your social media accounts that will keep your dream clients reading!

📱 Remember that less is more

Be succinct and get to the point! The punchier your Instagram captions, the more impact they’ll have.

📱 Write like you speak

This is a surefire way to connect with your audience, and the perfect time to demonstrate who you are and what you’re all about. If you struggle with this one, try and get in the habit of recording yourself (as cringe as it may feel!) - this will help you get clear on how you speak and will help your writing hugely!

📱 Start with your most important message

What’s the most essential thing you want the reader to know? Hook them in straight away, and make it as easy and as quick as possible to know what the caption is all about.

📱 End with a call to action

What do you want the reader to do after they read your post? Encourage them to take whatever next step that is.

📱 Finally, spell check!

I cannot stress enough how important this one is!

What are your top tips for writing Instagram captions?

If you’re looking for more help with your socials, check out our services page for more information - look forward to speaking to you!